This item of clothing won’t just allow you to make a sustainable choice for your child('s future), but also for our planet. These denims shorts are made from responsibly produced cotton, the Better Cotton Initiative. Not just nice for your little man, but better for the environment and the producers too. The 'Better Cotton Initiative' is a special training programme for farmers to make cotton production more sustainable. The BCI has taught them, for example, how to produce cotton using less water, chemicals and pesticides.